Business simulation for Birmingham City Uni

birmingham city university

The Challenge

Birmingham City University is large and diverse with over 22,000 students from 80 countries studying there. They recognised that the vast amount of knowledge within the university held the key to growth and competitiveness. Their Knowledge Transfer Partnerships (KTPs) create projects between the university, a business and a recently qualified student. It is a chance to develop skills, contribute to industry and gain valuable experience working on specific projects alongside businesses.

The Approach

They commissioned Dramatic Solutions to develop a business simulation programme to help develop their staff’s ability to deliver Knowledge Transfer Partnerships. Business simulations are used to work through complex scenarios often in stages so that the delegates can test their skills in realistic situations. For Birmingham City University this involved teams of academic staff acting as consultants in a fictional business. Our professionally trained actors remained in character as the senior management team of a business.

The academic staff had to diagnose the problems being faced by the business and formulate an action plan. The delegates then presented the plan to the senior management team, allowing the actors to challenge the plans, just as would in a real environment. It gave the participants a safe environment to test their new influencing and persuasions skills and to practice until they got the right result.

The Results

The university has won awards for its work with business and has been recognised for helping them to grow and remain competitive in the market place.

“Dramatic Solutions’ input was collaborative, efficient and effective. From early advice on design through to professional, convincing delivery the Dramatic Solutions team provided an above expectation service.

Delegates at the event were so convinced by the performances that they thought they were dealing with a real client, which really gave an excellent opportunity to practice skills in a realistic environment. This is the third project that Dramatic Solutions have delivered for us and they consistently prove that they can add value at every stage.”

Ron BrownBusiness Partnerships and People Development Manager

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